As promised last week, here’s the second part of newsletter marketing tips to make your customers think about your business more. Some of the tips here are relevant to the first part so be sure to open the first part as well while reading this blog.
1. Connect to your readers in the body
To connect with your readers, you need to share your experiences and make yourself relatable to them. For example, if your newsletter is about tips on how to remove kitchen countertop stains, write the newsletter body in a way as if the readers are the ones annoyed by the stains.
Start by saying, “I’ve tried so hard and everything trying to remove this stain but nothing worked. My day is ruined when I see it as I drink my morning coffee.” Connecting to readers on a personal level keeps them engaged.
2. Make your content easy to read
If the newsletter is about giving instructions, promoting products, or offering new information, write the contents in a way that gives the full idea of what the newsletter is without being overly long and sophisticated. Use easy words and write as few paragraphs as possible. Refer to #4 of the first part.
A lot of readers including myself scroll first to the bottom of the page and see how long it will take for me to read an entire article. If it’s going to take me more than 15 minutes, I’ll find a different source to read.
3. Follow a regular schedule of sending newsletters
A regular schedule for sending newsletters helps your readers make time to read every newsletter you send which increases engagement rates. If you send your newsletters on a varying schedule, your readers might not get the chance to read them because they are busy or asleep.
4. Write one clear call-to-action
Your readers will wonder what the point of the newsletter was when they are done reading. Write one clear call-to-action (CTA). The CTA must be relevant to the entire newsletter body. If the newsletter is about a product promotion, lead them to the “Buy Now” button.
CTAs don’t always have to be a “Buy Now”. For informative content, you can just ask the reader to screenshot the newsletter for the tips you have given, share your newsletter on their social media page, save the coupon code for a discount on a future purchase, or visit your site for more content. Refer to #4 of the first part.
5. Experiment with your content
While it’s good to provide content that your customers need, it’s also important to introduce new concepts to them like hacks on how to save money for gardening even if they don’t have a garden. Give some inspiration like what products are good to give as Christmas gifts.
Explore and discover more topics that your customers might be interested in.
6. Grow your list
Another type of CTA is asking your readers to invite more people to subscribe to your mailing list. Give your readers a code or link to your mailing list’s registration page. Offer incentives. For example, if your existing reader made 20 people join your mailing list, give them a coupon for a 50% discount on their next purchase.
7. Include your contact info and social links
The contact information and social media links on the bottom part of your newsletter is to let your readers know that you can be approached on any channel. Nothing builds trust better than letting your readers know that you’re readily open to addressing their questions and issues.
And this concludes the two-part series of newsletter marketing tips that build connections, drive sales, email engagements, and website traffic. Be sure to remember them well as these tips are essential in achieving digital marketing success. We’ll explore more digital marketing strategies and trends next year so stay tuned to LIFESTYLE SOLOPRENEUR.
Review below some of the most important articles for this year:
