Elizabeth Benton is the owner of Primal Potential. Through her platform of podcasts, coaching, and live events, she has fueled her deepest struggles into a burning passion to help people create transformations and live more fulfilled lives. Elizabeth and her husband live in the northeastern United States with their dog and chickens. When she is not working, she enjoys reading and supporting her favorite football team.
Elizabeth has been in business for about six years. The decision to start a business came after years of pain and struggle. Elizabeth was depressed, deeply in debt, and obese. As a nutrition expert and educator who binged on junk food every time she put gas in her car, she felt like a fraud and a failure. Desperate to start her life, she decided to believe in her potential rather than her past.
