Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored ten books. At London’s Royal Society he announced the world’s largest science research challenge, the $10 million Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. He has a degree in Engineering and lives with his family in Chicago.
What You’ll Learn From This Episode:
- The secret to identifying your top-performing customers, products, or tasks.
- Why most of your profits come from a small percentage of efforts—and how to leverage that insight.
- Real-world examples of how the 80/20 rule revolutionizes businesses.
- Insights into Perry’s bestselling book, 80/20 Sales and Marketing.
- Why listening to your gut and physical instincts can improve decision-making.
- Practical ways to eliminate inefficiencies and focus on what truly matters.
Resources Mentioned in This Episode:
- Perry Marshall’s website: PerryMarshall.com/Podcast – Access the free 80/20 quiz and other resources.
- 80/20 Sales and Marketing: Get the book for $7 including shipping in the U.S.
- Espresso Machine Calculator: Discover your high-value customer potential at 8020curve.com.
- Memos from the Head Office: Explore Perry’s inspirational stories about guidance and breakthroughs.
- Get Shift Done Program: Maximize your productivity—use code podcast for 99% off at GetShiftDone.com.
