If you’re already overwhelmed with all the strategies to promote your business, social media marketing can be the last thing on your mind. However, not including social media to grow your solopreneur business is a huge mistake. People are always on various social media platforms – not to mention, Facebook has 2.2 billion active monthly users.
Don’t worry, there are simple ways you can use social media marketing to attract more audiences to your business. So, let’s get started.
Which social media platforms should you use?
The first step is to know which platforms work for your business. Trying to be everywhere is a huge mistake. For one, your audiences can be found mostly on one or two platforms. Second, managing multiple social media platforms when you’re just starting out will make it difficult for you to tell what platform is working best.
Here’s a helpful tip: If your solopreneur business is highly visual such as when you sell products, do photography, or are into cooking, potential platforms are Instagram, Facebook, and Youtube. If you like giving out case studies and news, consider LinkedIn.
Improve and maximize your social media profiles
No matter what platform you’re on, remember that your profile is the first thing that people visit when they want to know more about your business. At the very least, complete your profile. Fill out your About section. Specify what you offer and your business goals. Upload a clear photo of yourself. Don’t forget to include a link to your profile or any landing page you’d like people to visit.
Be consistent in sharing content.
You can’t just share content daily this week and not share anything at all the following week. Consistency in posting your content doesn’t only ensure that you remain visible to social media users, it also helps set the right expectations. Your audience will know what days and hours they can expect to see your content.
If your problem is a lack of time to get all your posts out consistently, I recommend that you use a social media scheduling tool. There are a lot of free options to choose from: CoSchedule, Buffer, and Tailwind. These tools help you save time and effort since all you need to do is create posts and schedule everything at once to be published on specific days of the week.
Add social media buttons to your website.
When a visitor lands on your website and would be interested to share your blog post about “how to boost productivity,” will he or she be able to do it? Most likely not, if your blog post doesn’t have social media buttons.
Social media buttons are another means of increasing your reach on social media. They make it easy for any website visitor to get your content out if they like it. If you use WordPress, know that there are lots of free social media plugins you can start with. However, paid options have more features and they give you insights into your shares.
Conclusion
When it comes to growing your business, you cannot ignore the potential of social media. It gives you an edge over competitors who aren’t optimizing their presence. Most of all, social media helps you attract people ready to hear what you have to say, engage with you, and make a purchase.
