I remember a lawyer friend of mine telling me that if he didn’t offer advice for just a day, he would go insane. That’s how much he loves practicing law. If you ask me, I love being an attorney too. Being able to use my knowledge and create opportunities for people are just some of the best things I experience.
Unfortunately, not everybody feels this way. Some people are physically present in their jobs but are busy daydreaming about their next adventure.
As you can see, we are all eager to know our life’s purpose. Life is so short, which is why doing work that matters is EVERYTHING.
If you’re thinking of starting a business, you might’ve been given the advice to choose a niche that makes money. But should you follow the money or your passion in business? In this article, I will show you the reasons why doing what you love creates success.
1. Doing what you love creates focus.
Entrepreneurs who love what they do are able to focus on the task at hand. They live in the present moment and because of that, they make the most out of opportunities. Focus is essential because it allows you to solve problems, reason out, and make better business decisions. Most of all, you get the work done.
2. Doing what you love manufactures more energy.
Can you imagine what your business would be like if you had no energy at all? The results you get in business result from the energy you put in. You may not realize this but your customers, partners, or employees feel your energy. When you are upbeat and optimistic, you positively affect outcomes.
Related: Manage Your Energy, Not Your Time: The Secret to Productivity
3. Doing what you love maximizes your strengths.
One way to discover and use your strengths to their fullest potential is by doing what you love. When you love something, you’re willing to go through trial and error. You don’t hesitate to experiment to see if something works. You practice until you become a master at that thing.
4. Doing what you love helps you be yourself.
Authenticity is a big challenge for many solopreneurs out there. Yes, being yourself is probably the hardest thing you can do because there’s the risk of being judged. We fear to receive judgment especially from people we care about — our customers. But there’s immense power in allowing yourself to shine. You stand out in a competitive niche. You create a blue ocean.
5. Doing what you love makes money.
Think that following your passion lets you end up in the poorhouse? Think again. A solopreneur who fully understands a subject matter because he cares about it is able to address people’s pain points. You can solve a need in the world and when you do, magic happens.
Conclusion
Even if pursuing what you love in business doesn’t make any sense to you now, do it. I promise that it will be the best journey. It’ll be worth your time and effort. The world is your oyster.
