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LIFESTYLE SOLOPRENEUR, the podcast for entrepreneurs who put LIFESTYLE FIRST via passive online income, real estate investing, and increasing their productivity.

Guest Interviews

Why so many entrepreneurs are choosing non-food franchises with top 1% franchise consultant Jon Ostenson

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Jon Ostenson is the Founder and CEO of FranBridge Consulting, an Inc. 5000 company, and he is a top 1% franchise consultant. Jon is also the author of the bestselling book, ‘Non-Food Franchising’. Jon draws on his experience as a former Inc. 500 Franchise President and Multi-Brand Franchisee in helping his clients select their franchise investments. Jon is a frequent contributor on franchising for publications such as Forbes, Inc., and Bloomberg.

What You’ll Learn From This Episode:

  • The key benefits of buying into a non-food franchise vs. starting a business from scratch

  • Surprising franchise categories like senior care, pet services, home improvement, and wellness

  • What makes someone a good candidate for franchise ownership (and who it’s not for)

  • Real startup costs and funding options for new franchisees

  • How to assess franchise opportunities and avoid common pitfalls

  • The unique advantages of buying into an established franchise system

  • How some franchisees scale to multiple units—or even become franchisors themselves

  • Why the best time to start isn’t “someday”—it’s when you’re ready to take action

Resources Mentioned in This Episode:

  • Free copy of Jon Ostenson’s bestselling book: Non-Food Franchising
    👉 Download at: https://franbridgeconsulting.com

  • Vault of guest resources: https://podcastguestgift.com

  • Jon Ostenson’s consulting firm: FranBridge Consulting
    📍 Over 600 vetted franchise brands available

  • SBA loans & ROBS funding (for using retirement accounts to start a franchise)

  • Entrepreneur’s Organization (EO) – mastermind community Jon belongs to

Listen to this episode now!

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