There are billions of brands today, both online and offline, that are competing for your audience’s attention.
No matter what how interesting your offers are, you won’t be able to get any real results if people haven’t heard of you in the first place.
Brand awareness is a major concern among business owners who want to gain traction. Obscurity can make you lose if you don’t do anything about it.
Your ultimate goal should be to position yourself in the mind of your prospects. By getting seen by more people, you’ll be able to grow your authority and start establishing relationships. Then the magic happens.
Here are 10 ways for you to build brand awareness today.
1. Start a website or blog
With a lot of people surfing the web to shop and look for information these days, there’s no doubt that starting a website or blog helps you reach wider audiences. For your site to succeed, you need to create daily content. Your content should provide valuable information and engage readers.
2. Do guest blogging
Aside from publishing content on your site, you can get your name out through guest blogging. This strategy is a great way to grow your authority, build backlinks to your site, and get more traffic. Most of all, you’ll establish relationships not only with other business owners but also with their customers.
3. Be seen on social media
You should consider being active on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Nearly everyone these days has a social media account. Reach out by sharing content and engaging in discussions with your fans. Choose a social media site that matches the nature of your business. For example, Instagram would be great if you own a photography site. Twitter would be for B2B companies.
4. Start your own podcast
More and more customers are being drawn to podcasts since they’re efficient and convenient which means that anyone can listen to a podcast episode anytime and anywhere. With podcasts, people no longer need to read lengthy blog posts to get educated. According to Convince & Convert, there are about 57 million American podcast listeners today.
5. Advertise using traditional and online methods
Although more people are active online, there are still those who read the paper and magazines daily. Consider advertising on print media, Facebook or other social media sites, and on Google SERPs. To advertise effectively, use high-quality, captivating images and include a call-to-action. Make sure to set a budget and outline specific goals.
6. Run a contest or a giveaway
This is a fast and exciting way to build brand awareness. Basically, you’ll be running a contest where you encourage people to spread the word about your brand by liking and sharing your page and inviting their friends to do the same. You give out a prize for those who get you the most engagement.
7. Do a press release
A press release is a written announcement where you share something newsworthy about your brand. To ensure a successful PR, The Huffington Post recommends using a compelling headline, including hard numbers to back your announcement, including quotes from a prominent person in your company, and adding your contact information.
8. Sponsor an event
Sponsoring a public event is a smart marketing strategy to get your brand in the minds of hundreds to thousands of customers at once. This will also allow people to get a look and feel of your brand. Look for upcoming events nearby to get started. In your printed materials, make sure to include your logos in prominent areas and print out a bold message for everyone to see.
9. Run an influencer marketing campaign
Influencer marketing is about reaching out to key personalities and thought leaders in your industry to market your brand for you. The reason why influencer marketing works is that people in general trust recommendations from others. The secret to success in this campaign is to connect with the right influencers who can effectively promote your brand. For example, if you are a sports company, consider contacting a famous athlete rather than a singer.
10. Publish a book
If you love writing, then publishing a book would be your next best option to build brand awareness. Your book should be relevant to your niche. You can also hire a freelance writer if you have less time to write a book yourself. To self-publish and have creative control over your book, use a reliable service like CreateSpace.
This list shows that there are plenty of ways for you to be seen and eventually gain traction. Brand awareness is the first and most important step to influence customers’ buying decisions. Hopefully, this article helps!
Do you have more ideas to share? Feel free to comment below.