Are you having a hard time getting more audiences to your blog? You’re not alone. Every blogger or business owner experiences this at some point in their lives.
Many of us assume that publishing blog posts daily on your site is enough. That’s never the case because you need a constant stream of people who’ll be seeing your work.
Growing your blog audience isn’t easy but it’s achievable with the right strategies. If you’re not sure how to do it, this guide is for you.
1. Promote your blog posts.
Your pieces of published content must be shown to potential readers. Make sure you promote them to social media platforms where you and your target audiences are active. Set a social media posting schedule. Usually, it’s the time when most of your fans or followers are active. Don’t forget to share your posts to your email list!
2. Repurpose your content.
Repurposing your content (recycling your existing content into another format) is a great strategy for reaching out to new audiences. Let’s face it: Some people just love infographics, videos, slideshows, or podcasts over plain blog posts.
For example, if you decide to create an awesome video out of your blog post, you can simply create a script and practice it before you press record. Some bloggers who feel shy shooting a video of themselves use creative methods such as graphics and text. Some record what’s on their screen.
3. Comment on other blogs.
Engage with readers of other blogs and drive backlinks to yours by doing blog commenting. By leaving valuable, interesting comments on other blogs, you are sharing your expertise with others. When people can learn through your comments, they’ll begin to see you as an authoritative resource in your industry.
This will boost your organic SEO results and you’ll also get to build connections with expert bloggers. Make sure that these blogs have a wide readership and that there’s a way for you to leave a backlink to your blog.
4. Add an RSS feed button to your blog.
Are you taking advantage of an RSS feed? If not, you’ll be losing a lot of regular visitors. An RSS (which stands for Rich Site Summary) allows you to automatically deliver your latest content to your readers without them having to visit your blog every time to check if you’ve published anything new.
If a visitor becomes interested in your blog, all they should do is simply click your RSS feed button which has to be there.
5. Make your content shareable.
A great blog post is useless if there is no way for readers to share them or get the word out. Make your content shareable by adding social sharing buttons to your posts. Each time your blog post gets shared on social networks, new audiences who enjoy reading it on those platforms will find their way to your site.
If you host your blog on WordPress, you can use a social sharing plugin called Social Warfare. You can opt to have your share counts displayed on your buttons to provide social proof.
6. Guest post.
Guest posting is the practice of writing an article and publishing it on another person’s website. This is a key strategy to grow your blog audience that you should never take for granted. Like blog commenting, guest posting allows you to build relationships with and be discovered by other readers. Reference to your blog. Also, promote your guest post similar to your regular blog posts. If readers leave comments, respond to them.
7. Create expert roundup posts.
Expert roundup posts are common these days. If you’re a newbie blogger who seeks to build authority, creating an expert roundup post would be a smart technique. When readers see you in the company of popular people, they’ll consider you popular as well.
For your roundup post to generate buzz, it should have a topic that people are genuinely interested in. Lastly, don’t miss the step of contacting the featured experts and asking them to share your post to their fans.
These invaluable tips will not only get you more loyal readers, these will also help you build a solid brand – and hopefully, boost your sales. For my advice to work, you need to be consistent with your traffic building efforts.
If you have seen success in other strategies that were not mentioned here, let us know in the comments below!