Elevation on Tour is led by co-owners Kristina Cross and Brie Peña, two visionary entrepreneurs and leaders dedicated to creating a positive, inspiring and elevated experience within the competitive dance industry. Together, they have helped grow Elevation on Tour into a nationally recognized dance competition and convention brand known for its strong community culture, high-energy events and commitment to empowering dancers both on and off the stage. With a shared passion for mentorship, leadership and creating meaningful experiences for studios and families, Cross and Peña continue to expand the brand across the country while leading with Elevation on Tour’s core values of service, integrity, inspiration and excellence.
What You’ll Learn From This Episode
- Why spending years working alongside a future business partner can create a stronger foundation than rushing into a partnership.
- How to identify overlooked opportunities by solving real problems you’ve experienced firsthand as a customer.
- Why the most sustainable businesses grow by staying true to their mission instead of chasing every profitable opportunity.
- Practical ways to build a family-friendly company culture that supports working parents while strengthening employee loyalty.
- How putting people before profits can help you create a brand that stands out in a crowded industry.
- Why listening to customers with humility is one of the greatest competitive advantages an entrepreneur can have.
- How networking, market research, and continuous learning reduce risk when launching or growing a business.
- The role AI can play in improving productivity, brainstorming ideas, and streamlining operations—without sacrificing authentic human connection.
- Why creating meaningful communities and experiences is becoming even more valuable in an increasingly digital world.
- Encouragement for aspiring entrepreneurs on taking calculated risks, trusting their expertise, and building businesses around purpose and service.
Resources Mentioned In This Episode
- Elevation On Tour – The nationally recognized dance competition and convention brand founded by Brie Peña and Christina Cross.
- Crowd Pleasers – Their sister company serving the scholastic dance community through competitions, camps, and leadership programs.
