Mark Hansen is the founder of Second Comma, a financial planning firm that takes overwhelmed business owners through his CLARITY Financial Planning process to create structure, sequence, and stability; all while taking his kids to school, never missing a family dinner, and fitting in the spontaneous 1 pm fishing trip on a Wednesday.
What You’ll Learn From This Episode:
-
Why effective financial planning goes beyond numbers and must address the emotional motivations behind financial decisions.
-
How entrepreneurs can better manage cash flow by understanding the cash conversion cycle and the timing gap between client commitments and actual cash in the bank.
-
The key components of a comprehensive financial plan—including cash flow, legacy planning, asset protection, retirement, investing, taxes, and mindset—and why they must work together.
-
How structured financial planning meetings (such as twice-yearly strategy sessions) help reduce financial emergencies and improve long-term execution.
-
What asset mapping is and how it helps visualize your complete financial picture, making it easier to communicate and plan effectively with a financial advisor.
Resources Mentioned in This Episode:
-
Second Comma – Mark Hansen’s financial planning firm that helps business owners create clarity and structure around their finances.
-
Asset-Map – A visual financial mapping tool that helps individuals see their complete financial picture, including assets, accounts, and financial relationships.
-
Podcast Guest Gift Vault – A resource page where listeners can access the free asset map and other guest gifts mentioned on the podcast.
-
GetShiftDone.com (Use code “podcast” for 99% off).




