Mickie Kennedy founded eReleases (http://www.ereleases.com) 27 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
What You’ll Learn From This Episode:
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Why small businesses should never think they’re “too small” for media coverage — and why journalists often prefer featuring rising brands over industry giants.
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How earned media can become your most powerful customer acquisition channel, producing loyal, less price-sensitive customers and boosting conversion rates by 5–10%.
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The new role of press releases in the age of AI—and how platforms like ChatGPT and Perplexity now use them as key discovery sources.
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How simple, well-designed industry surveys can help any business position itself as a thought leader and attract meaningful media attention.
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Why a slow-and-steady strategy works best: a quarterly rhythm of 6–8 strategic press releases over 12–18 months drives more sustainable impact than frequent, scattered releases.
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How sharing bold or contrarian viewpoints—and highlighting your personality over pure credentials—makes your brand more newsworthy.
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Why today’s social media influencers and content creators rely on press releases as foundational research for the content they produce.
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How you can access national-level distribution through PR Newswire for up to 75% less than standard pricing when you work with the right partner
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The hidden danger of micromanagement—and how stepping back from daily operations can dramatically increase revenue while giving you more freedom.
Resources Mentioned in This Episode:
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eReleases Free PR Masterclass – Mickey’s one-hour training on crafting strategic, newsworthy press releases
→ Available at: ereleases.com/plan -
PR Newswire – National press release distribution platform (accessed for a fraction of the usual cost through eReleases)
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Survey Tools (e.g., SurveyMonkey) – Recommended for conducting industry surveys that can generate media-worthy data
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Podcast Guest Gift Vault – Where listeners can find freebies and tools shared by guests
→ Visit: podcastguestgift.com -
Get Shift Done Program – Productivity and lifestyle design online class (99% off with coupon code “podcast”)
→ Visit: getshiftdone.com
